OluKai
Creative Copywriter
September 2023 - July 2024 (11 months)
- Marketing Campaigns: Spearheaded email and SMS campaigns with engaging copy, increasing user engagement.
- Conversion Optimization: Revamped product descriptions and ad copy, achieving YoY conversion boosts:
- Men's Sandals: +6%
- Men's Shoes: +10%
- Women's Sandals: +12%
(Based on Shopify reports)
- Effective Advertisements: Developed ad campaigns that improved click-through and conversion rates.
- Content Strategy for Buyers: Created detailed line guides and retail signage to enhance the buyer experience.
- Campaign Creativity: Led monthly initiatives with innovative copy, driving product sales through compelling headlines, subheadlines, and taglines.
- Landing Pages: Wrote high-conversion landing pages emphasizing product benefits.
- Product Naming & Branding: Played a key role in product naming and branding, influencing market positioning.
- Seasonal Promotions: Wrote engaging seasonal catalogs and mailers.
TBWA\Worldwide
Copywriter
June 2022 - December 2022 (7 months) — Remote
Copywriter
June 2022 - December 2022 (7 months) — Remote
- adidas "Family Reunion" World Cup Campaign: Conceptualized and co-wrote the campaign, the most-watched in adidas history.
- Co-wrote script and created social media teasers.
- Reviewed and created briefs and presentations for clients and talent.
- Presented campaign materials in meetings with directors, clients, and talent.
Selected Works
August 2023
Where Plants Can’t Grow — Feature Script
Position: Writer
November 2022
adidas World Cup Family Reunion Campaign — Commercial
Position: Copywriter
October 2021
FOUR — Short Film (35 minutes)
Position: Writer/Producer
September 2021
Avant Garden — Experimental Short Film/Photo Series (2 minutes)
Position: Director/Producer
December 2020 / January 2021
Volkswagen Hawaii Tiguan Ad Campaign — Commercial (1:45)
Position: Creative Direction
May 2020
LMU Senior Thesis Exhibition — Fashion/Typographic Book
Position: Designer
January 2020
Vroomsplash Lookbook/Short Film — Photography/Film/Design (1:20)
Position: Photographer/Art Director/Designer
February 2019
Afterglow — Short Film (13 minutes)
Position: Executive Producer
August 2023
Where Plants Can’t Grow — Feature Script
Position: Writer
- Co-wrote the feature script "Where Plants Can’t Grow," which reached the final round of The Sundance Screenwriting Lab.
November 2022
adidas World Cup Family Reunion Campaign — Commercial
Position: Copywriter
- Developed the concept and co-wrote adidas World Cup “Family Reunion” commercials (:06, :15, :30, and :60).
October 2021
FOUR — Short Film (35 minutes)
Position: Writer/Producer
- A story of friendship and self-discovery set in Hawai’i, featuring a group of friends on a quest to complete a list of “missions” before parting ways. Themes include friendship, growing up, and unexpected encounters — even with aliens.
September 2021
Avant Garden — Experimental Short Film/Photo Series (2 minutes)
Position: Director/Producer
- An exploration of themes such as death and wealth through a mixed-media photo and film series.
December 2020 / January 2021
Volkswagen Hawaii Tiguan Ad Campaign — Commercial (1:45)
Position: Creative Direction
- Produced two commercial spots for Volkswagen Hawaii’s new Tiguan model.
May 2020
LMU Senior Thesis Exhibition — Fashion/Typographic Book
Position: Designer
- Designed a book examining the connection between typographic shapes and body silhouettes.
January 2020
Vroomsplash Lookbook/Short Film — Photography/Film/Design (1:20)
Position: Photographer/Art Director/Designer
- A visual showcase for Vroomsplash’s spring streetwear collection, blending elements of fashion, skate culture, and the spirit of Hawai’i.
February 2019
Afterglow — Short Film (13 minutes)
Position: Executive Producer
- A narrative of a young couple grappling with the challenges of adulthood and separation.